DVA Architecture served as a consultant to prime firm POPULOUS, offering architectural and interior design expertise for the Cleveland Cavaliers' 'Center Court' team shop situated within Rocket Arena. The goal was to revitalize and enhance the team shop to align with the evolving Cavaliers' brand. Design elements include signage reminiscent of vintage LED scoreboards, a dynamic 'basketball run' sculpture, an entrance inspired by the passages leading to the playing surface in the FieldHouse bowl, and a new wing exclusively dedicated to merchandise for the AHL Cleveland Monsters, co-occupants of the arena with the Cavs.